Website copywriting & tone of voice guidelines

The Possibility PartnershipPartnership

Endless possibilitiesincredible at what
they do!”

TPP were delighted with the outcome, and continue to work with us on their website copy, case studies, SEO articles, and more. A year on, they now have an established brand with an instantly recognisable, vivacious (and often funny!) tone, unlike any other in their industry. 

Of course, writing for a tech business is not without its challenges. Navigating the world of cloud consultancy took patience and research, but our work paid off. Keeping the target audience front of mind, we translated technical jargon into powerful client benefits – with winning results for our client. 

To the cloud, and beyond!here!”

Working in collaboration with the talented team at CODE Websites and Visualise Graphics, NottCopy helped lead cloud consultancy The Possibility Partnership (then Cloud-CG) into bold new branding waters.

We first met The Possibility Partnership in 2022, when we were tasked with creating tone of voice guidelines following their recent rebrand. It quickly became clear that, in a notoriously stuffy corporate industry, these guys were a breath of fresh air. 

So, our experts set about creating a bold, vivacious and playful tone of voice that reflected their new, high-octane visual identity and embraced the quirkiness that set them apart – all the while keeping their ideal client’s needs at the heart of their communications. 

The finished productproduct

Take a peek at The Possibility Partnerships homepage below, or view the whole shebang here. Designed and developed by our trusted partners at CODE Websites

Other work

Every project I take on really matters to me. I take personal pride in my work, always deliver on the brief and am dedicated to delivering the highest levels of service to my clients.

Buildsmith Solution

SEO website copywriting

Cheeky chappy Leo Scarborough – aka The Buildsmith – is one of a kind. His unique offering helps property investors and high-end homeowners escape nightmare builds, protect their budget, and secure their ROI.

Read More

Crisp Accountancy

Tone of Voice Guidelines

Enter Crisp Accountancy: a young, ambitious team providing a breath of fresh air in the (notoriously dry) accountancy market. They needed a consistent tone of voice that clients could relate to - and that reflected their values.

Read More

LORE

Tone of voice guidelines & website copywriting

Looking to rebrand their ethical online jewellery boutique, the talented founders of Lore, Anna Burke and Annabel Zicker, approached us for help. Their curation of beautiful pieces required a clear brand story, top-notch web copy and clear tone of voice guidelines.

Read More

Word on the webthe street

Kind reviews from our awesome clients.

Rachel wrote the copy for my website recently and did a truly amazing job. She started with a consultation to learn about my business and to ensure that she could tailor the copy to exactly what I wanted and needed. From start to finish she has been very thorough, responsive and professional. I’d highly recommend her services. Thanks again Rachel!

Jack McCormack

Rachel has worked with us over the last 6 months. She has focussed in on understanding our  customers and our business and the quality and quantity of her work has been really good. I would definitely recommend her as she is very can-do too, with a great attitude and work ethic.

Lina Howarth

We've been working with Rachel throughout this year for reviewing website content and developing Blogs. The quality of the copywriting is great and Rachel has been good at researching technical subjects and translating this information for the general public to easily comprehend.

Allan Brown

We worked with Rachel on creating a detailed tone of voice guide for our brand. She spent a lot of time really getting to understand the business and the sessions she ran were really enjoyable. The end product was really amazing, something we are very proud of and will bring a huge ROI in our marketing.

Luke Desmond