Tone of Voice Guidelines

Crisp Accountancy

Practical guidance and
“huge ROI” “huge ROI”

Our tone of voice experts developed easy-to-follow guidelines that their whole team would get behind. With practical tips, crystal clear examples, a framework of do’s and don’ts, and grammar guidelines, we provided the tools to create copy consistency across their marketing channels.

And with all staff having a clear understanding (and our framework to refer to) when it came to communication, they were able to build strong relationships with both clients and prospects.

“NottCopy spent a lot of time really getting to understand the business and the sessions they ran were really enjoyable. The end product was really amazing, something we are very proud of and will bring a huge ROI in our marketing.”

Luke Desmond, Founder & CEO, Crisp Accountancy

Finding Crisp’s voicevoice

Enter Crisp Accountancy: a young, ambitious team providing a breath of fresh air in the (notoriously dry) accountancy market. They needed a consistent tone of voice that clients could relate to - and that reflected their values.

With their straight talking, honest advice for business growth, Crisp Accountancy wanted a way of standing out in a field of humdrum and same-old. That means making business accountancy accessible and - dare we say it - fun!

We spent a lot of time with Crisp Accountancy to really get to the heart of their business. Once we had a good feel for who Crisp are, what they care about and why it matters, we were able to develop a tone of voice that matches their positive personality.

The finished productproduct

The proof(writing) is in the pudding. Have a taste of Crisp’s tone of voice guide below…

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Word on the webthe street

Kind reviews from our awesome clients.

“

Rachel wrote the copy for my website recently and did a truly amazing job. She started with a consultation to learn about my business and to ensure that she could tailor the copy to exactly what I wanted and needed. From start to finish she has been very thorough, responsive and professional. I’d highly recommend her services. Thanks again Rachel!

Jack McCormack

“

Rachel has worked with us over the last 6 months. She has focussed in on understanding our customers and our business and the quality and quantity of her work has been really good. I would definitely recommend her as she is very can-do too, with a great attitude and work ethic.

Lina Howarth

“

We've been working with Rachel throughout this year for reviewing website content and developing Blogs. The quality of the copywriting is great and Rachel has been good at researching technical subjects and translating this information for the general public to easily comprehend.

Allan Brown

“

We worked with Rachel on creating a detailed tone of voice guide for our brand. She spent a lot of time really getting to understand the business and the sessions she ran were really enjoyable. The end product was really amazing, something we are very proud of and will bring a huge ROI in our marketing.

Luke Desmond