SEO copywriting

Buildsmith Solutions

“A full and collaborative extension of me and my company values”me and my company values”

Clarity was key. We use simple language to show his prospects exactly why – and how – Leo can help them.

Our tone is direct, honest and down-to-earth. We recognise prospects’ fears, speak to their values, and acknowledge (sometimes ugly) realities. Throughout everything we write, Leo’s message is clear: in a world of empty promises, he is the bringer of truth.

While brand messaging is key, we also ensure his keywords are seamlessly interwoven for optimum Google juice. Backed by a comprehensive content strategy, our keyword placement has helped place Buildsmith Solutions on the first page of Google for multiple terms.

We’d call that the icing on the cake.

Getting to know The BuildsmithThe Buildsmith

Cheeky chappy Leo Scarborough – aka The Buildsmith – is one of a kind. His unique offering helps property investors and high-end homeowners escape nightmare builds, protect their budget, and secure their ROI.

When CODE Websites asked us to write the web copy for Buildsmith Solutions, we were faced with a challenge. In a notoriously saturated and complex industry, we needed to find a way to cut through the noise, and tap into what really matters to his prospects.

So, we got to know Leo. We spent time talking with him, understanding his story, values and motives. We explored his audience: their aspirations, fears, barriers and anxieties. What we discovered was an extraordinary individual with an inspiring narrative, a truly unique proposition and unrivalled knowledge of his sector.

Next, it was time to communicate his message to the world.

The finished productproduct

Take a peek at The Buildsmith’s homepage below, or view the whole hog here. Designed and developed by our trusted partners at CODE Websites.

Other work

Every project I take on really matters to me. I take personal pride in my work, always deliver on the brief and am dedicated to delivering the highest levels of service to my clients.

Crisp Accountancy

Tone of Voice Guidelines

Enter Crisp Accountancy: a young, ambitious team providing a breath of fresh air in the (notoriously dry) accountancy market. They needed a consistent tone of voice that clients could relate to - and that reflected their values.
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Hook'd

Website & brochure copywriting

Branding on website specialists evokeu needed our help. Their client, Hook'd, were launching a brand new home delivery service specialising in frozen seafood. They needed premium content guaranteed to lure their customers.
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LORE

Tone of voices & website copywriting

Looking to rebrand their ethical online jewellery boutique, the talented founders of Lore, Anna Burke and Annabel Zicker, approached us for help. Their curation of beautiful pieces required a clear brand story, top-notch web copy and clear tone of voice guidelines.

Word on the webthe street

Kind reviews from our awesome clients.

“

Rachel wrote the copy for my website recently and did a truly amazing job. She started with a consultation to learn about my business and to ensure that she could tailor the copy to exactly what I wanted and needed. From start to finish she has been very thorough, responsive and professional. I’d highly recommend her services. Thanks again Rachel!

Jack McCormack

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Rachel has worked with us over the last 6 months. She has focussed in on understanding our customers and our business and the quality and quantity of her work has been really good. I would definitely recommend her as she is very can-do too, with a great attitude and work ethic.

Lina Howarth

“

We've been working with Rachel throughout this year for reviewing website content and developing Blogs. The quality of the copywriting is great and Rachel has been good at researching technical subjects and translating this information for the general public to easily comprehend.

Allan Brown

“

We worked with Rachel on creating a detailed tone of voice guide for our brand. She spent a lot of time really getting to understand the business and the sessions she ran were really enjoyable. The end product was really amazing, something we are very proud of and will bring a huge ROI in our marketing.

Luke Desmond