Tone of voice guidelines & website copywriting

LORE

“Highly recommend!”recommend!”

Our wordsmiths took time to understand the team at Lore; their vision, their motivations, and their values. We worked closely with Anna and Annabel to craft copy and develop a meaningful, purpose-led brand that mirrors Lore’s soul. And with Lore’s spirit at its core, their copy grabs their target market by the heartstrings. 

“NottCopy have been an absolute pleasure to work with. Rachel really took the time to get to know us as a brand, and as a result was able to produce top notch copy for us. We would highly recommend NottCopy and will certainly continue to work with them as we roll out our rebrand.” 

– Anna Burke, Founder, Lore

Capturing the intangiblethe intangible

Looking to rebrand their ethical online jewellery boutique, the talented founders of Lore, Anna Burke and Annabel Zicker, approached us for help. Their curation of beautiful pieces required a clear brand story, top-notch web copy and clear tone of voice guidelines.

Working with Lore presented the challenge of capturing the essence of their venture. How could we convey that unique feeling of groundedness and guidance that sits as an aura around all Lore does?  How can we put the soothing serenity and wisdom radiating from both Anna and Annabel into words?

The finished productproduct

Take a look at Lore’s website below, designed and developed by MM ShopyDevs

Other work

Every project I take on really matters to me. I take personal pride in my work, always deliver on the brief and am dedicated to delivering the highest levels of service to my clients.

Hook'd

Website & brochure copywriting

Branding on website specialists evokeu needed our help. Their client, Hook'd, were launching a brand new home delivery service specialising in frozen seafood. They needed premium content guaranteed to lure their customers. 

Read More

The Possibility Partnership

Website copywriting & tone of voice guidelines

Working in collaboration with the talented team at CODE Websites and Visualise Graphics, NottCopy helped lead cloud consultancy The Possibility Partnership (then Cloud-CG) into bold new branding waters.

Read More

Amber Mountain

Website copywriting

Amber Mountain is a marketing company with a fresh approach. Delivering  affordable, 360-degree digital marketing for up-and-coming businesses, all whilst training apprentices in becoming the next generation of marketing leaders. 

Read More

Word on the webthe street

Kind reviews from our awesome clients.

Rachel wrote the copy for my website recently and did a truly amazing job. She started with a consultation to learn about my business and to ensure that she could tailor the copy to exactly what I wanted and needed. From start to finish she has been very thorough, responsive and professional. I’d highly recommend her services. Thanks again Rachel!

Jack McCormack

Rachel has worked with us over the last 6 months. She has focussed in on understanding our  customers and our business and the quality and quantity of her work has been really good. I would definitely recommend her as she is very can-do too, with a great attitude and work ethic.

Lina Howarth

We've been working with Rachel throughout this year for reviewing website content and developing Blogs. The quality of the copywriting is great and Rachel has been good at researching technical subjects and translating this information for the general public to easily comprehend.

Allan Brown

We worked with Rachel on creating a detailed tone of voice guide for our brand. She spent a lot of time really getting to understand the business and the sessions she ran were really enjoyable. The end product was really amazing, something we are very proud of and will bring a huge ROI in our marketing.

Luke Desmond